Ideally, there is high demand for your products and fewer competitors, correct? However, that is rarely the case. The chance is some sellers sell the same products or products that serve, more or less, the same purpose as yours. Therefore many factors affect consumers’ decision to purchase products from you, and one of the factors is visual.
There is no doubt that visual elements are crucial to the success of an online store. Studies show that humans are visual creatures, and visual cues affect decision-making. In many cases, what shoppers see influences what they buy. Justuno confirmed in their published statistics that 93% of consumers consider visual appearance to be the key-deciding factor in a purchasing decision.
Product Images
Images you provide should be a mix of product-only images with a clean, white background and the product in action. The first type offers detailed information that consumers may want to know, while the latter presents the product at scale and brings it to life.
The popularity of product videos continues to grow because, in addition to bringing the product to life, videos offer a more realistic perspective and present it in a three-dimensional manner.
Product Video
It is not surprising that product videos are gaining popularity. They not only bring a product to life but also present it in three dimensions and provide a more realistic perspective.
Some of the product videos include tutorials (can be short for social media or in-depth) on how to use or get started with your product and showcase videos to highlight the features or details. Another form is an explainer video. This is said to be a powerful tool to convince and convert if delivered humbly and follows the 3 Cs of effective communication: clear, concise, and complete.
Live Commerce
Live commerce or Livestream commerce is also a product video type where a host presents the product with engaging and persuasive communication. Live commerce provides an opportunity for a direct conversation and a live shop right then and there. This Livestream type of video can be powerful to build a sense of urgency and is commonly executed in social media live or marketplace live sessions.
Furthermore, a product video needs to have 3 essential components: 360-degree views, a sense of product dimension, and a call to action.
However, in a noisy digital world, you don’t have much time to catch attention and create a favourable first impression that peaks interest. Therefore, it is vital to provide your consumers with quality visuals that are attractive, engaging, and informative. Consequently, it is vital to provide your consumers with quality visuals that are attractive, engaging, and informative.
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