Importancy of Video in E-commerce

Video is Vital for Ecommerce for 2023

Ecommerce is obviously here to stay with internet penetration standing at 63.5 percent of the world’s total population by October 2022 according to We Are Social’s report. With such a huge growing potential digital market, it is inevitable for changes to continue to happen in the fast changing tech world. Some trends that are on the rise are innovative technology such as omnichannel, artificial intelligence, virtual reality, and augmented reality. While one of the trends that has been around for a while and no-doubt will remain in trend for ecommerce 2023 is video content marketing.

Why Video Content is Vital for Ecommerce

Video is a content marketing format that has been proven to significantly increase sales conversion. According to the latest online video consumption statistics, the average viewer spends 100 minutes a day watching digital videos. Meanwhile, wyzowl reported in Video Marketing Statistics 2022 that 94% of marketers say video has helped them increase understanding of product or service, 87% of marketers say video has helped them increase traffic, 81% of marketers say video has helped them directly increase sales, and 49% of marketers say video has helped them reduce support calls. Additionally, it is no secret that optimized relevant video contents help boost Google Ranking.

Types of Video Content Marketing for 2023

1. Explainer videos
2. Product up close and overview
3. Tutorial or how-to videos
4. User generated video contents
5. Behind the scene videos
6. Social media videos
7. Marketplace live streamings
8. Video ads and built-in contents

As Google is still the most use search engine worldwide, ensure you optimize your videos to appear on Google first page by following these best practices for the video and the page:

1. Help Google find your videos
2. Ensure your videos can be indexed
3. Allow Google to fetch your video content files
4. Enable specific video features
5. Remove, restrict, or update your videos as needed.

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